ThoughtMetric charges $99/mo for attribution. CortexCart starts free and gives you attribution plus AI insights, revenue leak detection, profit tracking, and support for more platforms. Why pay more for less?
Last updated: June 2026
ThoughtMetric focuses on attribution. CortexCart gives you attribution plus AI insights, profit tracking, and revenue leak detection.
| Feature | CortexCart | ThoughtMetric |
|---|---|---|
| Multi-touch attribution | ||
| First-party pixel tracking | ||
| Server-side tracking | ||
| Cross-device customer journey | ||
| Revenue leak detection | ||
| Offline conversion tracking |
| Feature | CortexCart | ThoughtMetric |
|---|---|---|
| AI-powered recommendations | ||
| Real-time profit tracking | ||
| Customer lifetime value (LTV) | ||
| Cohort analysis | ||
| Product performance analytics | ||
| Conversion optimization suggestions | ||
| Custom dashboards |
| Feature | CortexCart | ThoughtMetric |
|---|---|---|
| Shopify | ||
| BigCommerce | ||
| Magento / OpenCart | ||
| Facebook / Meta Ads | ||
| Google Ads | ||
| TikTok Ads | ||
| Pinterest Ads | ||
| Stripe direct integration | ||
| Email platform integrations |
| Feature | CortexCart | ThoughtMetric |
|---|---|---|
| Free tier available | ||
| Starts under $50/mo | ||
| No revenue-based pricing tiers | ||
| AI insights included | ||
| Revenue leak detection included | ||
| UK/EU data compliance |
CortexCart gives you more features at every price point. Start free and scale affordably.
Free to start
Paid plans from £50/mo (~$67/mo)
$99/mo starting
Scales to $399+/mo with revenue
ThoughtMetric Pricing Tiers:
Yes, significantly. ThoughtMetric starts at $99/mo for their Starter plan (limited to stores under $500K revenue) and scales to $399+/mo. CortexCart offers a free tier with core analytics and attribution, with paid plans starting at just £50/mo (~$67/mo). You get more features — including AI insights and revenue leak detection — at a fraction of the cost.
CortexCart includes several features ThoughtMetric lacks: AI-powered recommendations that tell you what actions to take, revenue leak detection that finds untracked sales, real-time profit tracking (not just attribution), conversion optimization suggestions, and support for BigCommerce, Magento, and OpenCart in addition to Shopify.
Yes, both CortexCart and ThoughtMetric offer multi-touch attribution models that track the customer journey across multiple touchpoints. The key difference is price and what comes alongside attribution — CortexCart bundles AI insights, profit tracking, and revenue leak detection at a lower price point, while ThoughtMetric charges $99+/mo for attribution as its core (and mostly only) feature.
Yes. Unlike ThoughtMetric which primarily focuses on Shopify, CortexCart supports Shopify, BigCommerce, Magento, and OpenCart. It also integrates with all major ad platforms (Facebook/Meta, Google, TikTok, Pinterest), email platforms, and Stripe — so you get complete attribution regardless of your tech stack.
Revenue leaks are sales that happen but aren't attributed to any marketing channel — they show up as "direct" or "unknown" in your analytics. Without revenue leak detection, you're missing the true ROI of your marketing. CortexCart's AI identifies patterns in unattributed revenue and traces sales back to their likely source. ThoughtMetric doesn't offer this, meaning you could be under-valuing your best channels.
CortexCart offers a permanently free tier — not just a trial. You get core analytics and attribution features at no cost, with no credit card required. When you're ready for advanced features like AI insights and revenue leak detection, paid plans start at £50/mo (~$67/mo) with flat, predictable pricing that doesn't scale based on your store's revenue.
Get multi-touch attribution, AI insights, profit tracking, and revenue leak detection — all starting free. No credit card required.